Digital Marketing Course is an initiative designed to educate students and practitioners in the area of Digital Marketing analytics and make them ready for jobs or prepare them to launch campaign for their own organisations.
At the end of this course, the participants will understand various channels and activities essential to plan implementing and manage an effective digital marketing strategy for their businesses.
This course is designed by practicing managers and subject matter experts. It aims at covering the basic marketing and advertising concepts, revisit the fundamental statistical tools for analysis and prediction along with in-depth knowledge of digital marketing and analytical tools.
This course is designed for practical learning therefore most concepts will be linked with hands on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimization, SEO based on instructions in lectures and class discussions. Live experience of analyzing responses with analytical software, launching of dummy display ads, creating optimization of website through Google Adwords are some of the key features of the programme.
On page SEO Optimization: Website Structure Optimization, Content Optimization, Image Optimization, HTML code optimization, Meta tag creation & optimization, HTML Sitemap creation, Web master tools, Analytics Setup & Monitoring, Robots.txt Optimization
Off Page SEO Optimization: Google Base Optimization (Google My Business), Reputation building, Book marking, SEO Content writing, Quality link building, Article submission, Press Release Creation, Blog commenting, Forum posting
Social Media Optimization & Marketing: Social bookmarking, Social Networking Profiles creations, Social Networking Profile Optimizations, Content Sharing Optimization, Video Optimizations, Social media advertising (PPC), Blogging, Blog Optimization
Search Engine Marketing: Slide submission, Pay per click (PPC) campaigns, Video Marketing, Image marketing
Overview of Digital Marketing
Case Study Presentations
Briefings (Online Payments, Disability Web Access, Surveys & Forms, Affiliate & Voucher Marketing, Crowdsourcing)
Social Media Marketing (Facebook & LinkedIn)
Mastering Google (AdWords Advertising, Analytics & Applications)
Micro Blogging - Twitter
Copy Writing for The Web, Social Media & Mobiles
Video & Audio (Podcasting) Marketing
Strategic & Action Planning
Presentations & Review
B2, Matheshwari Complex, Shiv Vihar, Gandipath West, Lalarpura, Jaipur - 302021
Mobile 1: (+91) 8209072758
Mobile 2: (+91) 7877628014
Monday to Saturday: 8:00am - 9:00pm Sunday: 11:00am - 4:00pm