L
ADING

SEO & Digital Marketing

About Course

Digital Marketing Course is an initiative designed to educate students and practitioners in the area of Digital Marketing analytics and make them ready for jobs or prepare them to launch campaign for their own organisations.

At the end of this course, the participants will understand various channels and activities essential to plan implementing and manage an effective digital marketing strategy for their businesses.

This course is designed by practicing managers and subject matter experts. It aims at covering the basic marketing and advertising concepts, revisit the fundamental statistical tools for analysis and prediction along with in-depth knowledge of digital marketing and analytical tools.

This course is designed for practical learning therefore most concepts will be linked with hands on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimization, SEO based on instructions in lectures and class discussions. Live experience of analyzing responses with analytical software, launching of dummy display ads, creating optimization of website through Google Adwords are some of the key features of the programme.

 

Course Highlights

 

  •  Exploring the emerging tools offered by internet.
  •  Monitor, evaluate and iterate traffic-building activities for marketers.
  •  Intergrade the digital marketing and traditional marketing efforts.
  •  Trained & certified faculty to teach you
  •  Assignment-based learning
  •  Course delivery pattern - You can select the fast track mode or the normal track mode, depending on your time and convenience
  •  Practical sessions

 

Course Duration: 60 Days

 

Course Fee: INR 8000/-

 

Course Syllabus

 

SEO:

On page SEO Optimization: Website Structure Optimization, Content Optimization, Image Optimization, HTML code optimization, Meta tag creation & optimization, HTML Sitemap creation, Web master tools, Analytics Setup & Monitoring, Robots.txt Optimization

Off Page SEO Optimization: Google Base Optimization (Google My Business), Reputation building, Book marking, SEO Content writing, Quality link building, Article submission, Press Release Creation, Blog commenting, Forum posting

Social Media Optimization & Marketing: Social bookmarking, Social Networking Profiles creations, Social Networking Profile Optimizations, Content Sharing Optimization, Video Optimizations, Social media advertising (PPC), Blogging, Blog Optimization

Search Engine Marketing: Slide submission, Pay per click (PPC) campaigns, Video Marketing, Image marketing

 

Digital Marketing:

Overview of Digital Marketing

Case Study Presentations

Briefings (Online Payments, Disability Web Access, Surveys & Forms, Affiliate & Voucher Marketing, Crowdsourcing)

Web Marketing

Online Advertising

Social Media Marketing (Facebook & LinkedIn)

Mastering Google (AdWords Advertising, Analytics & Applications)

Micro Blogging - Twitter

Copy Writing for The Web, Social Media & Mobiles

Mobile Marketing

Email Marketing

Video & Audio (Podcasting) Marketing

Strategic & Action Planning

Presentations & Review

Our Location

B2, Matheshwari Complex, Shiv Vihar, Gandipath West, Lalarpura, Jaipur - 302021

Our Contacts

Mobile 1: (+91) 8209072758
Mobile 2: (+91) 7877628014

Our Working Hours

Monday to Saturday: 8:00am - 9:00pm Sunday: 11:00am - 4:00pm

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